MARKETS

Product Research

• Review client product assortments to identify target keywords that are relevant to the product.
• Identify top selling Listings for that keyword. Run research to determine their sales volume and top performing variations.
• Run the pricing analysis to determine the net payout on an item through FBA.
• Create multiple scenarios on the item and show net payouts:
  • Investment phase where we are spending on AMS and slower inventory turns
  • Post build up phase without investing as much in Amazon advertising
  • Run additional scenarios with alternative pricing options
• Investigating opportunities to sell multi-packs on specific units. Running net payout forecasts on multi-packs

Listing Building

• Setting up the parent / child variation logic for initial product assortment and future development.
• Completing new item set up import sheet.
• Tacking on to existing listings when necessary or tacking new child listings onto existing parent listings.
• Mapping to relevant brands.
• Setting up pricing rules:
  • MSRP
  • Sale Price
  • Minimum pricing safety
  • Business pricing
  • Bulk pricing
• Category assignment.
• Tagging filterable color and size attributes.

• Setting up the parent / child variation logic for initial product assortment and future development.
• Completing new item set up import sheet.
• Tacking on to existing listings when necessary or tacking new child listings onto existing parent listings.
• Mapping to relevant brands.
• Setting up pricing rules:
  • MSRP
  • Sale Price
  • Minimum pricing safety
  • Business pricing
  • Bulk pricing
• Category assignment.
• Tagging filterable color and size attributes.

Product Photo

• Review client product assortments to identify target keywords that are relevant to the product.
  • Here is a sample of the work we do for this step: https://techandbowerystudios.com/amazon-case-study/
• Coordinate the sample, Models and props (if necessary).
• Photograph product:
  • Generate 7 high res images for Amazon listing page
  • Generate additional detail shots for infographics and Enhanced brand Content
• Retouching – Retouch the images on Amazon’s image requirements to support zoom.
• Image naming – Grouping all images by listing so that they can be efficiently uploaded.
• *Prices may vary for select product categories or requirements to build sets.
• **Prices do not include any models, sets, props, stylists, hair/make up

Descriptions

• Keyword research.
• Research complaints about similar product to make quality suggestions.
• Write bullet points descriptions demonstrating the product will overcome .potential buyer complaints.
• Write long body description in HTML format .
• Writing out 5 lines search terms with long tail keywords .
• Prepare text call outs for select product images.

• Keyword research.
• Research complaints about similar product to make quality suggestions.
• Write bullet points descriptions demonstrating the product will overcome .potential buyer complaints.
• Write long body description in HTML format .
• Writing out 5 lines search terms with long tail keywords .
• Prepare text call outs for select product images.

Inventory Management

• Work with client to plan inventory allocations for each ASIN.
• Work with client to prepare shipping plan based on their existing product preparation.
• Create FBA shipment in compliance with all Amazon requirements.
• Prepare detailed packing instructions for client warehouse.
• Coordinate pick up with carrier and make sure the shipment is tracked into FBA.
• Reconcile shipment after receipt.  File any claims for lost inventory on the shipment.

Enhanced Brand Content

• Submitting application for Brand Registry.
• Create infographics used for product imagery and enhanced brand content.
• Create copy and call outs for enhanced brand content.
• Selecting template to display the enhanced brand content.  Loading all content to Enhanced brand content form.
• Submitting enhanced brand content to AMS for review and making required revisions to get it approved.

• Submitting application for Brand Registry.
• Create infographics used for product imagery and enhanced brand content.
• Create copy and call outs for enhanced brand content.
• Selecting template to display the enhanced brand content.  Loading all content to Enhanced brand content form.
• Submitting enhanced brand content to AMS for review and making required revisions to get it approved.

Sponsored Product Management

• Create multiple campaigns and subsequent ad groups for a product initiative
• Manage daily budget on each campaign as well as the overall initiative
• Manage keywords and products within each ad group
• Review keyword performance and create negative keywords
• Remove out of stock or slow performing products from each adgroup
• Manage campaign overall performance